Urban restaurateurs with plenty of left over milk crates and not enough vegetables have discovered a novel solution:
Savvy urban restaurateurs from New York to California have recently discovered that growing their own produce, whether on a rooftop farm or a neighboring site, is easier than trekking to local farmer’s markets or buying from suppliers—and it provides lots of publicity. When Sisha Ortuzar and Jeffrey Zurofsky, partners at the popular ‘wichcraft chain, decided to open up a new restaurant, they too sought out their own farm space. But instead of building a rooftop farm, the Riverpark restaurant team opted to take over a neighboring construction site that had lain idle for years, fill it with milk crates, and grow piles of produce.
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