The founders of the website Significantobjects.com, a site devoted to quantifying the bottom-line power of story at a product level, say, “Stories are such a powerful driverâ€¦that their effect on any given
The takeaway results for the first 100 products bought, storied, and then resold on eBay are poignant and telling. On average, the original product price was $1.29. But the average resale price after a story was added grew to a staggering $36.12. All in all, the experiment shows that even at a micro level, story can increase product value by a whopping 2,706 percent (or more, in the case of this snow globe).