Like most college students, Ryan Dickerson, a junior at Syracuse University, found himself wedged into a small dorm room that fit little more than a bed and a desk, according to a story at Inc.com.
The son of an interior designer, he set out to optimize that space.
Turn the bed into a couch during nonsleeping hours.
And, in 2009, the Rylaxer was born.
The ergonomic, “bed transforming pillow” is made of foam, with lumbar support, and it comes in two sizes and a variety of colors, plus a cheetah print.
Rylaxing has an online store, but for now the company is Syracuse-centric: The pillows are made in town and sold primarily on campus. A year from now, though, Dickerson hopes to be selling them at colleges nationwide, through an army of brand ambassadors.
Photo by Inc.com.