Niche Biz: Rylaxing

Like most college students, Ryan Dickerson, a junior at Syracuse University, found himself wedged into a small dorm room that fit little more than a bed and a desk, according to a story at

The son of an interior designer, he set out to optimize that space.

The idea?

Turn the bed into a couch during nonsleeping hours.

And, in 2009, the Rylaxer was born.

The ergonomic, “bed transforming pillow” is made of foam, with lumbar support, and it comes in two sizes and a variety of colors, plus a cheetah print.

Rylaxing has an online store, but for now the company is Syracuse-centric: The pillows are made in town and sold primarily on campus. A year from now, though, Dickerson hopes to be selling them at colleges nationwide, through an army of brand ambassadors.

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