Like most college students, Ryan Dickerson, a junior at Syracuse University, found himself wedged into a small dorm room that fit little more than a bed and a desk, according to a story at Inc.com.

The son of an interior designer, he set out to optimize that space.

The idea?

Turn the bed into a couch during nonsleeping hours.

And, in 2009, the Rylaxer was born.

The ergonomic, “bed transforming pillow” is made of foam, with lumbar support, and it comes in two sizes and a variety of colors, plus a cheetah print.

Rylaxing has an online store, but for now the company is Syracuse-centric: The pillows are made in town and sold primarily on campus. A year from now, though, Dickerson hopes to be selling them at colleges nationwide, through an army of brand ambassadors.

Photo by Inc.com.

Originally posted by Rich Whittle on May 27, 2014 in Ideas.

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