What I’m Reading This Week

Starting a Business: Learn What You Need in 2 Hours by Michael F. O’Keefe, Scott L. Girard, and Marc A. Price

You have a brilliant idea and a pocketful of ambition. Now what? Do you have what it takes to be an entrepreneur? Are you a self-motivated dynamo ready to dive into the business jungle and seize your turf? Do you really know what you’re getting into? In this essential guide, you’ll learn how to:

  • Test your idea’s worth.
  • Develop a business plan.
  • Line up financing.
  • Deal with legal and tax issues.
  • Avoid the most common mistakes.

Launch! by Scott Duffy

Want to get your big idea to market? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook.

Ninety-seven percent of a rocket’s fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.

Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins—and true stories of other big names in business—Duffy has collected all of the lessons you need.

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