Niche Business – Rylaxer Bed

Like most college students, Ryan Dickerson, a junior at Syracuse University, found himself wedged into a small dorm room that fit little more than a bed and a desk, according to a story at Inc.com.

The son of an interior designer, he set out to optimize that space.

The idea?

Turn the bed into a couch during nonsleeping hours.

And, in 2009, the Rylaxer was born.

The ergonomic, “bed transforming pillow” is made of foam, with lumbar support, and it comes in two sizes and a variety of colors, plus a cheetah print.

Rylaxing has an online store and also sells bean bag chairs. Dickerson hopes to be selling them at colleges nationwide, through an army of brand ambassadors. Check it out here.