Here are five tips to help you write the ultimate B2B press release:
Develop and tell a coherent, compelling story. What makes your company tick? How do you delight your customers? What sets you apart from the pack?
Don’t just tout your product or service. Develop key messages that answer the question: Why should anyone care?
Use plain English. Avoid obscuring your message by using industry jargon and talking “inside baseball.”
Get your reader to engage. Use compelling elements such as data, visuals, and infographics to illustrate your points. And include a call-to-action that drives people to a landing page.
Hook yourself to a star. Tie what you’re doing to something happening in the news–especially if it’s in your sector or a targeted vertical market. Shine brighter in the reflected light of someone in the news.
via Marx Communications.