Seth Godin’s new book, Poke the Box, is a short 84 page manifesto that will push you to get up and try something. If it fails, so what? Try something else. Godin offers some great, humorous, advice for overcoming the roadblocks and obstacles that you’ll face as you attempt to make something happen.
From the back cover:
Here’s what’s missing: Instigation. Initiative. The forward motion that breathes life into an organization and teaches us what works.
We’re waiting for one who explores, creates and makes a ruckus. We need you to poke the system and see what happens, to learn from it, to adjust and to repeat.
Your organization has everything it need; the plant, the brand, the people, everything. Except…
The only thing missing is your ability to provoke, instigate and discover. Go, go. go.
Your job isn’t to catch up to the status quo. Your job is to invent the status quo.
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