How Love Online Makes Great Business Sense

Love Fire

Online dating has become a huge market in today’s society and only seems to be growing with continued success rates. With the introduction of dating apps such as the controversial Tinder phone application and dating websites targeted at niche audiences, the market is becoming more specialised to suit our lifestyles, habits and our growing interest with social networking.

Finding love online is perfect for those career-orientated individuals who have little time to go out and find a partner, or for those who just find it easier to meet people with the same interests online. Some users find it a useful way to get a confidence boost whereas other relationships formed online have gone further, producing true love and marriage.

As society becomes more technologically advanced it makes sense that our love lives are adapting online but it is interesting to see how these businesses run and the success they have had in this estimated $2.1 billion industry.

App Happy

Tinder has been considered ‘shallow’ by many critics of the mobile phone app, but most users enjoy swiping through profiles and getting matches with people they consider to be physically attractive. The concept is simple which is why it’s seen such popularity: scroll through pictures of peoples profile’s and click ‘yes’ or ‘no’, if you both click ‘yes’ then you can chat through the application. One of the main benefits of the app is unwanted singletons are prevented from contacting you, a problem that some users on dating websites have experienced. Tinder is still seeing a 5% day to day growth of users downloading the application.

Dating Websites

Websites such as Match.com and EHarmony are the most widely known dating websites, with match.com having an enormous success rate of around 17 million users on the site monthly, however there are more sites starting up targeting singletons with specific interests or lifestyles. For example, Veggie Date is aimed at vegetarians who are looking to date other vegetarians. The internet is also now home to The Big and The Beautiful dating website, started up by Whitney Thompson who was a plus-size winner of the popular TV show ‘Americas Next Top Model’, the site is aimed to fill a gap in the market for single larger sized women and men.

Other dating websites with a fairly new concept include sites that independently match-make users by arranging dates with little involvement from those who sign up. Popular with those who lead busy lifestyles and need help with organising dates in their love life.

**Love Readings **

Another more alternative form of finding love online is through the use of Psychic websites such as Kooma. Through their website you can find Psychic readers who will provide love tarot readings through text messages or over the phone. Whilst this isn’t a resource for dating as such, they can give guidance on your relationships and romance. Their website has over 1,500 satisfied reviews from customers showing the interest in this industry and the benefit of obtaining psychic readings in your own private space.

Are you in the love business? If so, let us know and tell us what you think of the new dating technology out there.

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