The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business, writes Cory Treffiletti.
I mean that the majority of conversations surrounding social media centre on behavior that creates page views but very little actual value to a brand marketer, and therefore little impact on the business of the Internet.
Letâ€™s deconstruct my statement for a bit, because I know many of you will immediately jump to skewer me for this.
The Facebook IPO confirms the space is slightly overvalued. Iâ€™m not saying thereâ€™s no value here, because there is.
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