Amazon Created New Market for Other Entrepreneurs To Thrive

Alice com


Although started as an online bookstore, its expansion into selling so many different types of items has created a marketing channel with room for similar operations. One example is, a website that sells only household items. is headquartered in Middleton, Wisconsin. The company started in 2008 and has since established a joint venture with Spanish website That resulted in the launch of, which targets the European market for consumer packaged goods. Using the connection to Spain, recently raised $3,600,000 from investors there. This brings the total outside capital obtained since founding the company to $18,200,000.

Amazon also offers general household items on its website, such as diapers and cleaning products. But provides a special user interface for this product category and creates a different customer experience than Amazon. has a suite of home budgeting and planning tools. It also tracks user profiles and what products they buy in order to provide notifications about time to restock.

Featured Opportunities

Related Stories

Leave a Reply

Your email address will not be published. Required fields are marked *