Alice com

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Although Amazon.com started as an online bookstore, its expansion into selling so many different types of items has created a marketing channel with room for similar operations. One example is Alice.com, a website that sells only household items.

Alice.com is headquartered in Middleton, Wisconsin. The company started in 2008 and has since established a joint venture with Spanish website Koto.com. That resulted in the launch of Alice.es, which targets the European market for consumer packaged goods. Using the connection to Spain, Alice.com recently raised $3,600,000 from investors there. This brings the total outside capital obtained since founding the company to $18,200,000.

Amazon also offers general household items on its website, such as diapers and cleaning products. But Alice.com provides a special user interface for this product category and creates a different customer experience than Amazon. Alice.com has a suite of home budgeting and planning tools. It also tracks user profiles and what products they buy in order to provide notifications about time to restock.

Originally posted by Dane Carlson on June 19, 2014 in News.

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