My guest post is up on Cisco Webex’s Ideas in Motion blog. It’s about starting a nationwide for-profit recycling business. Here’s a snippet:

This is not just an eco-friendly possibility but would also be a profitable business, because unlike most municipal recycling programs, the business would charge consumers to pickup and remove their recyclables. As more and more people become eco-conscious, they are trying to do the right thing but don’t always know where to start. Paying a small fee to have your recyclables removed would be a great way to make a small contribution to the environment.

A service like this could make the business owner money and save the consumer from having to find and travel to the appropriate recycling facility in their area. People place more value on something that they pay for than what they get for free, so it is likely that people would develop friendly competitions with their neighbors to see who could have the most recyclable material at their curbside. There’d be status in being a recycler.

Read the rest.

Originally posted by Dane Carlson on July 1, 2014 in Administrivia.

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