Niche Biz: Only Plus-Size Clients

StartupSmart:

A gym in Canada has banned skinny women and men, only allowing plus-size women through its doors.
Body Exchange, located in Vancouver, provides gym facilities in what it calls a “safe haven” for overweight clients.

Louise Green, the gym’s founder and chief executive, says people are often too fearful to become active. She says there wasn’t a model that offered camaraderie.

The gym, which claims it is Canada’s only “fit camp and adventure company exclusive to a plus-size clientele”, screens potential clients over the phone.

If a candidate is not a true plus-size, they are refused membership.

Members are typically aged between 35 and 55 years, but some 18-year-olds and even 67-year-olds have been allowed into the gym, which was founded in 2008.

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