Ray began working with a friend with access to a 3-D printer, searching for something that would work better than the pen. Using himself as a test subject, he hit upon the Hiccup Stick. He soon quit his job and now works full time as CEO of Hicural, the company he created to market his invention. It's a two-man operation; Ray works with Chief Operating Officer Marc Cheiken.
The product has been available online through cvs.com, drugstore.com and Hicural's website for roughly four months. Ray said he's sold about 3,000 of the devices, which go for $7.99 or less.