A Niche In 3 Ounces

Ever since transportation authorities placed rigorous limits on the amount of liquids allowed on flights, travellers have had to figure out how to both pack their favourite toiletries and comply with those regulations.

According to trendspotter Springwise, helping consumers avoid bag-check charges or confiscation of their non-compliant toiletries and cosmetics, New York-based 3floz is an online boutique that sells beauty and grooming products in TSA-approved sizes only.

3floz offers a range of luxury skin and hair care products for men and women, all in travel-friendly sizes of 3 fluid ounces (100 ml) or less. 3floz is also marketing itself as a sample site, catering to consumers who want to try out high-end beauty products without committing to pricey full-sized versions.

The company has plans for travel-sized baby products and travel-friendly beauty and grooming tools. While 3floz fills a gap in the beauty market, there’s still plenty of room in this space for additional contenders to bring miniature versions of other brand favourites to travellers and product samplers around the globe.

Photo by 3floz.

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