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Shoe Dating is a singular service that helps people find love—as well as the right pair of shoes. Malaysian retailer Shoes Shoes Shoes has teamed up with dating site Lunch Actually to offer this Cinderella-like service.

Men who seek love help from Shoe Dating are asked to choose a pair of shoes they would like their prospective dates to wear. When a woman strolls into Shoes Shoes Shoes and chooses that particular pair, she is given the option of a discount if she agrees to go on a blind date with her mysterious benefactor. That’s right, the men pay a percentage (10% and up) of the shoe sale.

Although it might seem like a bribe, Shoe Dating simply bridges the gap between likeminded individuals.

Originally posted by Cris Zimermann on July 17, 2014 in Humor.

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