The Rise of the Snapchat Celebrities

snapchat-celebrities

Forbes:

McBride, better known as “Shonduras,” is Snapchat’s first homegrown celebrity and one of the first people to make money off of his intricate Snapchat art. Brands are shelling out up to $30,000 for advertising deals with McBride and other power users, hoping to reach Snapchat’s demographic: the fickle and influential 13- to 25-year-old bracket.

Brands like Disney, Taco Bell, Major League Soccer and television networks see what McBride, a 27-year-old from Utah, can make for them: branded content with authentic Snapchat style that teens will actually pay attention to.


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