Everyone who’s ever shopped online knows that a size eight is not always a size eight. In fact, Racked has compiled hard data about vanity sizing and how it can make shopping really confusing. This is where NYC-based startup Clothes Horse sees a business opportunity. Clothes Horse works with retailers to suggest a size for customers via a survey that promises a “perfect fit in 20 seconds,” with Clothes Horse earning a “flat percentage of the incremental revenue generated by its technology.”
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