Landscapers have long used specially formulated dye to green up golf courses and athletic fields, but with the drought in California they are increasingly bringing their technology to the suburbs.
According the Citylab, "the dye is marketed as safe and nontoxic. Landscapers typically charge by the square foot to apply the paint, and once it dries, the color won't run. Prices vary but typically range from 25 cents to 35 cents per square foot of grass. On average, a 500-square-foot lawn is likely to cost $175 for a fresh coat of green paint."
If you're interested, here are a few companies that either sell a business opportunity or a lawn painting franchise:
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Green Canary is currently accepting inquiries from owner/operator dealers and affiliates for franchise opportunities. They provide 100% of everything you need to start and run your own business including field training, all necessary equipment, exclusive access to Green Canary polymer coating material, your own territory, and marketing and sales support.
Turf Painters doesn't offer a business opportunity or franchise, but they do sell lawn dye. They sell one gallon of their 15/1 of their concentrated formula for $119.
LawnPro is a South African-based lawncare company that sells franchises of their business model, which incorporates all aspects of lawn care, including dyeing.
Photo via Turf Painters.