Robert K. Sigal, a board-certified plastic surgeon in the Washington, DC-area plastic surgery practice The Austin-Weston Center for Cosmetic Surgery, is seeing firsthand technology’s direct effect on the demand for plastic surgery.
“Patients come in with their iPhones and show me how they look on [Apple’s video calling application] FaceTime,” says Dr. Sigal. “The angle at which the phone is held, with the caller looking downward into the camera, really captures any heaviness, fullness and sagging of the face and neck. People say ‘I never knew I looked like that! I need to do something!’ I’ve started calling it the ‘FaceTime Facelift’ effect. And we’ve developed procedures to specifically address it.”