Some businessmen use charts to emphasize their point. President John Barrow of St. Louis Park-based retailer Coolibar presented a bikini.
“Does anyone think this is a sun-protective garment you would recommend to patients?” Barrow asked a group of dermatology nurses at a conference.
If Barrow had his way, more Americans would avoid swimwear that exposes a lot of skin to the sun’s harsh rays. His business, Coolibar, founded in 2002, sells clothing and hats embedded with chemicals offering an ultraviolet protection factor of 50 or higher.
Coolibar markets to medical professionals who treat people for sun damaged skin and offer patients advice on preventing it.