There is a great fuss around the online marketing changes that are about to happen in 2015 and people are talking about basically the same fundamental things: the smartphone industry will explode due to the consumer’s urge to stay connected to the internet; brands will aim for intelligent and very bold campaigns and finally, marketing specialists will try and go even deeper in the area of Buyer Persona.
When it comes to the search engine optimization in 2015, we can talk about a powerful mix between on site and off site activity, blogging, social media, web copywriting, video marketing and even email marketing. If you want to stay in touch with your consumers throughout the web, you should seriously consider combining as many elements as possible.
Are Keywords Still A Thing?
According to Blog For Web, one of the basic changes that 2015 will bring when it comes to SEO for a certain website is the focus on types of topic rather than predefined keywords. Marketers should lose the traditional optimization throughout certain phrases around the website and focus on developing and creating certain areas of the website on different topics and themes. Users have different expectations now and they will surely click the X button if the website is not well organized.
Mobile Optimization Is A Must
In 2014, it has been proven that the website that don’t have thier websites optimized for mobile devices lose about 30% – 40% of traffic and conversions. It’s now mandatory to have an automatized version of your website that is able to adapt to the mobile phone, a tablet or even a workbook. Google Analytics and Webmaster Tools offer marketers the chance to observe the performance of a website on a mobile version and a desktop version as well, but also, the tools can highlight different simulations where certain pages can be accessed from various types of devices and in this way, errors can be spotted and fixed.
Geographical Areas And Language Versions
When it comes to organic searches, the geographical area from where the search was made is extremely important in order to be relevant for the user. Additionally, language plays an important role in a user’s search because it will show the most relevant result in that certain language. That is why people tend to search in English on Google, even if their mother tongue is different. However, recent studies have shown that even if users know the English language, they still want to read the information on a certain website in their own language. Location will count a lot. For instance, when being in Los Angeles and looking for meditation places in Los Angeles, different results will appear when compared to looking for such places when in New York.
Branding
There are certain brands that have embraced the idea of keywords in such a way, that their whole website gravitates around that specific keyword. It’s really important to understand that a website should express the values of the brad. The website’s name, the logo, a section of articles related to the company, a newsletter section, all of these things are essential to create a powerful brand and then promote them individually through different strategies and techniques.
To conclude, SEO is changing rapidly and brands cannot afford to make any more mistakes. Users have different expectations now and if you want to stay ahead, you need to start focusing on a one-on-one communication with your consumers.