Small businesses often need to maximize their resources while working on a shoestring budget. Yet, as the saying goes, you have to spend money to make money. When rolling out a new product to the public, it is essential to make a big splash that gets noticed. Here are a few tips that can make that happen.
Choose a great venue
Negotiate with local vendors to get the best deal on a presentation room or banquet hall suitable for corporate catering, depending on the type of venue you plan to use. Arrange with the vendor or a few of your company employees to tastefully decorate the room in an impressive way that fits the theme of your party. Keep your audience’s tastes and interests in mind.
Nicely-printed invitations made by your company or a low-cost printing office don’t have to cost a fortune to make a good impression. Print invitations imply quality as well as encourage guests to RSVP so you can plan for a specific number to attend. They also help to create a tangible buzz when shared by guests among colleagues. If print is too expensive, a well-designed e-invitation will also work.
Corporate catering doesn’t have to be outrageously expensive, there are plenty of affordable caterers like Noosh in Brisbane ( nooshcatering.com.au). Depending on the size of the party and time of day, you can offer donuts and coffee for a mid-morning presentation, a catered buffet lunch, or a sit-down full service dinner to wine and dine your guests. Food is generally a sure-fire way to get invitees to attend.
Prepare a presentation
Even if you plan only to greet guests and show them the product on display, plan ahead. Decide what to wear and be sure to smile a welcome. Demonstrate the product in an attractive setting that makes it accessible for guests’ close observation, allowing hands-on interactivity if feasible. Have small brochures or half-sheet posters of product information that guests can take with them, along with a website address for further details.
Decide whether you want to play recorded background music or hire a live group to perform classic or contemporary music. Arrange for a parking valet and coat check person, if applicable. Signage may be needed for events in large facilities. Table floral arrangements to go with the theme or décor can add a nice touch.
Plan a follow-up
Have an idea as to how you want guests to follow up about the product after your event. Do you want them to browse the website or be contacted by a salesperson? Should they just wait for the product to be sold on the market? Whatever your plan, orient the guests to it at your presentation.
Planning a corporate product debut is a great way not only to showcase your product, but also to network with prospective clients and develop a following for your product line. with minimal effort and a reasonable budget, you can launch your new product to a waiting public in a grandiose manner that will be memorable and lucrative.
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