People are naturally visual in nature. While we rely on our senses to determine what product is good or bad for us, we tend to get attracted to brightly colored products that seem to entice us to make the purchase.
One way that big businesses are grabbing our attention is through the use of innovative packaging techniques that were brought about by the changes in the printing technology. Traditional printing has been around for more than five hundred years since its first inception. Change is inevitable and throughout the years, we have seen a better variety of printing technologies that create an impact to the printing industry.
Here are some of the notable changes in the print industry that would give us an insight about the future of printing.
Recyclable packaging
The arrival of digital printing allowed the ability for manufacturers to utilize recycled paper and labels instead of buying brand new ones. Recyclable packaging helps the environment and reduces the need for us to cut down more trees just to get a steady supply of paper. Nanography is a digital printing technology that eliminates the need for specialty paper for printing product labels. It also utilizes eco-ink that is water-based and environmentally-safe.
Do it Yourself Printing
These days, more and more small entrepreneurs are utilizing the e-commerce platform to start launching their own products and services. Businesses now have an ability to print their own labels using mainstream computers and printers. This gives everyone a chance to print whatever they desire. Some digital printing presses also allow customized printing technologies, making it more accessible to small and large-scale enterprises. When you’re ready to scale up your product line, many companies also allow you to ordering custom made boxes online.
From 2D to 3D
Perhaps the biggest leap in printing these days is 3D printing technology. The ability to print 3D objects has contributed greatly to scientific endeavors and even enthusiasts who want to dream up objects and items that most of us have never seen before. 3D printing now allows businesses to come up with their own technologies and dream up working parts to create brand new technologies.
Natural Ink
Instead of using harmful chemicals in printing, brand new innovations like the natural ink uses organic ingredients to be utilized in printing presses. These natural inks like the ones being used in nanography are water-based, making it easier to use and dry out, eliminating the need for specialized drying rooms. These natural ink products are also ecologically-friendly, ensuring that your business is taking responsibility for your actions.
Large and Digital Printing
Large format digital printing technologies also allow big businesses to come up with larger than life displays and promotional materials. Before, large format printing is only a feature that’s present in offset printing, but new technology allows businesses to reach large format printing at a friendly cost. Nanography combines the efficiency of digital printing with the results of a traditional printing press. The presence of digital technology also reduces the time it takes to print a batch, allowing you to print more while spending less time doing it.