Hi Dane, can you help me write some advertising copy? I’ll buy you a beer.
Thanks for the offer. While I don’t have time to write your ad copy for you, here’s a list of a couple hundred emotional words and phrases that have sold all kinds of products and services for the last fifty years. Although they might seem retro, good ideas never go out of style, and with a little luck, today’s millennial’s won’t recognize the origin.
- absolutely
- advice
- affordable
- alert
- amazing
- announcing
- approved
- astonishing
- attractive
- authentic
- bargain
- beautiful
- better
- big
- bonanza
- bottom line
- breakthrough
- challenge
- colorful
- colossal
- compare
- competitive
- complete
- compromise
- confidential
- crammed
- daring
- delighted
- delivered
- destiny
- direct
- discount
- download
- easily
- easy
- edge
- emerging
- endorsed
- energy
- enormous
- excellent
- exciting
- exclusive
- expert
- exploit
- famous
- fascinating
- focus
- fortune
- franchise
- free
- full
- fundamentals
- genuine
- gift
- gigantic
- greatest
- growth
- guaranteed
- helpful
- high tech
- highest
- how to
- huge
- hurry
- imagination
- immediately
- important
- improved
- informative
- innovative
- insider
- instructive
- interesting
- introducing
- it’s here
- just arrived
- largest
- last chance
- last minute
- latest
- launching
- lavishly
- liberal
- lifetime
- limited
- love
- lowest
- luxury
- magic
- mainstream
- mammoth
- miracle
- monumental
- new
- noted
- now
- obsession
- odd
100.opportunities
101.outstanding
102.personalized
103.perspective
104.pioneering
105.popular
106.portfolio
107.powerful
108.practical
109.professional
110.profitable
111.promising
112.proven
113.quality
114.quick
115.quickly
116.rare
117.reduced
118.refundable
119.reliable
120.remarkable
121.revealing
122.revisited
123.revolutionary
124.reward
125.sale
126.sampler
127.scarce
128.secrets
129.security
130.selected
131.sensational
132.shrewd
133.simple
134.simplified
135.simplistic
136.sizable
137.skill
138.soar
139.special
140.special offer
141.spotlight
142.startling
143.strange
144.strong
145.sturdy
146.successful
147.suddenly
148.superior
149.sure fire
150.surging
151.surprise
152.survival
153.technology
154.terrific
155.tested
156.the truth about
157.timely
158.tremendous
159.ultimate
160.unconditional
161.under priced
162.unique
163.unlimited
164.unlock
165.unparalleled
166.unsurpassed
167.unusual
168.urgent
169.useful
170.valuable
171.value
172.wanted
173.wealth
174.weird
175.willpower
176.wonderful
177.zinger