Writing Ad Copy With Words That Sell from 1969

Hi Dane, can you help me write some advertising copy? I’ll buy you a beer.

Thanks for the offer. While I don’t have time to write your ad copy for you, here’s a list of a couple hundred emotional words and phrases that have sold all kinds of products and services for the last fifty years. Although they might seem retro, good ideas never go out of style, and with a little luck, today’s millennial’s won’t recognize the origin.

  1. absolutely
  2. advice
  3. affordable
  4. alert
  5. amazing
  6. announcing
  7. approved
  8. astonishing
  9. attractive
  10. authentic
  11. bargain
  12. beautiful
  13. better
  14. big
  15. bonanza
  16. bottom line
  17. breakthrough
  18. challenge
  19. colorful
  20. colossal
  21. compare
  22. competitive
  23. complete
  24. compromise
  25. confidential
  26. crammed
  27. daring
  28. delighted
  29. delivered
  30. destiny
  31. direct
  32. discount
  33. download
  34. easily
  35. easy
  36. edge
  37. emerging
  38. endorsed
  39. energy
  40. enormous
  41. excellent
  42. exciting
  43. exclusive
  44. expert
  45. exploit
  46. famous
  47. fascinating
  48. focus
  49. fortune
  50. franchise
  51. free
  52. full
  53. fundamentals
  54. genuine
  55. gift
  56. gigantic
  57. greatest
  58. growth
  59. guaranteed
  60. helpful
  61. high tech
  62. highest
  63. how to
  64. huge
  65. hurry
  66. imagination
  67. immediately
  68. important
  69. improved
  70. informative
  71. innovative
  72. insider
  73. instructive
  74. interesting
  75. introducing
  76. it’s here
  77. just arrived
  78. largest
  79. last chance
  80. last minute
  81. latest
  82. launching
  83. lavishly
  84. liberal
  85. lifetime
  86. limited
  87. love
  88. lowest
  89. luxury
  90. magic
  91. mainstream
  92. mammoth
  93. miracle
  94. monumental
  95. new
  96. noted
  97. now
  98. obsession
  99. odd
    100.opportunities
    101.outstanding
    102.personalized
    103.perspective
    104.pioneering
    105.popular
    106.portfolio
    107.powerful
    108.practical
    109.professional
    110.profitable
    111.promising
    112.proven
    113.quality
    114.quick
    115.quickly
    116.rare
    117.reduced
    118.refundable
    119.reliable
    120.remarkable
    121.revealing
    122.revisited
    123.revolutionary
    124.reward
    125.sale
    126.sampler
    127.scarce
    128.secrets
    129.security
    130.selected
    131.sensational
    132.shrewd
    133.simple
    134.simplified
    135.simplistic
    136.sizable
    137.skill
    138.soar
    139.special
    140.special offer
    141.spotlight
    142.startling
    143.strange
    144.strong
    145.sturdy
    146.successful
    147.suddenly
    148.superior
    149.sure fire
    150.surging
    151.surprise
    152.survival
    153.technology
    154.terrific
    155.tested
    156.the truth about
    157.timely
    158.tremendous
    159.ultimate
    160.unconditional
    161.under priced
    162.unique
    163.unlimited
    164.unlock
    165.unparalleled
    166.unsurpassed
    167.unusual
    168.urgent
    169.useful
    170.valuable
    171.value
    172.wanted
    173.wealth
    174.weird
    175.willpower
    176.wonderful
    177.zinger

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