If you’re used to filling up vacancies in your high-rise apartment or condo buildings, you know the power of online advertising to reach potential tenants. If you’re just getting into the rental market—whether as a multi-dwelling owner or simply to rent out a basement, sub-division, or house—your best bet to find quality tenants without extended vacancies is through careful online advertising. But when it comes to leasing property online, there’s a right way and a wrong way — with the wrong way leading to a lot of wasted time, money, and frustration. If you know how to do it right, though, the small amount of time and money you spend will have exponentially positive (and profitable!) results.
A quick search will show you about a dozen competent, quality online rental services that let you create listings for any sort of property, which are then sorted and sniffed out by home-hunting renters using their search engines. Each one you find will either be free (with limited features or listing options) or will come with a small price tag. And sure — you could spend the many hours it would take to slowly move through each one, registering for an account, paying the fees, and uploading your content. But you’d probably be wondering — isn’t there an easier, more efficient way to do this?
You’ll be happy to know that there certainly is. Some of the better online rental companies act as one-stop services to let you create comprehensive, detailed listings, get them on every major search database and across all social media channels, and provide you with other advanced marketing tools to differentiate your properties from the hundreds ( if not thousands) of others in your city. By paying a negligible monthly fee, you can watch custom-built listings pop up in syndication across the web, enjoy the benefits of premium featured listings, and even order extra perks like 3D floor plans, access to student housing databases, video editing services, renter search analytics, and much more. While each site has unique benefits, www.rentseeker.ca has gained extraordinary popularity among landlords & property owners. Not only do they have a massive fan base& large social media presence, but they can help renters understand their options & costs, making it easy to close deals. Check out this article that was picked up by a major Canadian news source.
From a renter’s perspective, they’ll be pleased to see your full colour photos and videos, complete descriptions, and have easy access to your contact information to get the ball rolling on a signed lease. That means goodbye to hesitation because of a shady or incomplete property listing, and an immediate line of communication opened. Renters are able to narrow their search by a host of criteria to hone in on what you’re offering quickly and without wasted time wading through inappropriate venues; that means you can target your demographic from day one and never worry about wasted efforts. Since these portals blast your properties out on social media and allow potential renters to locate your listings using mobile apps, you’ll enjoy a kind of professional marketing push that would normally require hiring a whole team to arrange (for much, much less).
Using one great rental company (and making only one payment) can actually give you greater traffic and profits than any other method of advertising. And when a minimal investment can yield this kind of success — each unit, room, and property occupied by happy, courteous, and timely renters — you’d have to be daft to ignore what only makes perfect business sense. Work with an online rental database now and never worry about empty apartments again!