Launch Your Own Local Loyalty Program

Groupon and LivingSocial make their bread by offering consumers deals on everything from headphones to travel. You’ve likely seen the offers in your inbox. Or maybe one of your friends told you about an excellent meal they had the other night and the 25 percent off coupon they got off the Internet. That’s Groupon, Living Social or one of the many other similar services out there. But I know what you’re thinking, where’s the business opportunity in something like that if the marketplace is already crowded out by the big boys?

The thing about a larger company in this sector is the same story you’ll find with other large companies. Because they’re so big, they can’t keep up with the miniscule changes that are happening on the ground. This lack of agility by the larger players creates an opportunity for you. But how can you, the little guy, get started building your business around helping other businesses promote their services through special deals? You’re probably saying to yourself that it’s going to require a lot of programming experience, technical know-how and a lot of overhead. You couldn’t be more wrong!

Why These Kinds of Deals Work

These kinds of deals appeal to smaller business like restaurants because they help them combat their mortal enemy: empty seats. Given the amount of staff required to keep a restaurant open and running, as well as the cost of running all of the lights and equipment, a significant portion of a restaurant’s overhead can’t be scaled to changes in demand.

So, in theory, it’s possible to look at every empty seat in a restaurant as a significant loss. That’s why restaurants are inclined to offer the kinds of deals that they do – a seat that’s paying 25 percent off for their meal is better than a seat that’s paying for 100 percent of nothing. If you look at things this way, you can see why businesses like Groupon and LivingSocial have been so successful.

Partner Up with Perks Nearby

Perks Nearby is a turnkey mobile application platform that will allow you to offer local businesses (and maybe even big ones) a chance to get in on a Groupon-style deal. When you partner up with Perks Nearby, you’ll be getting turnkey access to a whole business, which you can build up yourself, that’s based on the very same business model as Groupon and LivingSocial.

One of the benefits of working with a business like Perks Nearby is that it takes a lot of the hassle of setting up a business of this nature off your plate. You won’t have to build a website or mobile application, nor will you have to have extensive training in how all of those things work. Instead, you can focus more on developing your own brand.

Among the many benefits that Perks Nearby offers the entrepreneurs that partner up with it are:

  • Support for and training on their platform
  • Assistance with marketing
  • Complete ownership of the business that you build
  • Exclusive territory to work in

With the platform already in place, and many of these things taken care of, this presents you with the possibility of doing what you do best. If you’re an exceptional salesperson, you can stand on the back of this business and let your persuasive skills do the work. Additionally, if you’re a person of great vision, you might be able to image promotions for businesses that haven’t previously considered. Really, what you choose to do is entirely up to you! And that’s a great position for an entrepreneur, especially one who’s just getting started, to be in.

Are There Others Similar to Perks Nearby?

If the Groupon/LivingSocial deal system seems a little too broad for you, then you might consider some of the other options that are available to you. One other great business opportunity, which is similar but narrowed in focus, is MobileStamp. This home business opportunity tailors itself primarily to restaurants that are interested in building mobile-based loyalty and rewards programs. If that doesn’t appeal to you, then dig a little deeper. You’re sure to find a similar business opportunity that can help you break into the mobile application/Internet marketplace!


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