In 2011, entrepreneur Allen Dikker saw an opening in the crowded fast-casual restaurant space. The simple, yet delicious potato — the starchy spud that makes a perfect blank canvas for savory sauces and toppings. An idea was born.
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He envisioned a place where customers could build their own potatoes with high-quality, fresh ingredients. Toppings that include veggies, cheeses, a wide range of sauces and proteins like chicken, bacon and shrimp.
Dikker did the necessary testing and research and decided to make his idea a reality. He opened his first Potatopia, a 375-square-foot location at a mall in Edison, N.J., in December 2011. It quickly gained steam, and the next Potatopia location was opened in August 2013, a standalone restaurant in New York’s Greenwich Village.
The first franchisee-owned Potatopia locations were opened early this year at malls in Jersey City and Garden City, N.Y. By the end of the year, he hopes to have a total of 10 locations. His long-term vision is for 100 locations — and he’s looking for franchisees.
For potential franchisees, Potatopia is dedicated to the success of its Franchise Partners and will provide world-class support and service based on respect and trust. By joining the Potatopia family, you’ll be working with experienced professionals who have extensive brand building, marketing, development and operational experience in all functions of the foodservice franchise industry.
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Potatopia has created two core store models to choose from. They are seeking highly motivated and detail-oriented individuals to launch and operate these flexible models. The initial investment necessary to begin the operations of a Potatopia restaurant ranges from $182,725 to $297,050 for a kiosk location and $265,775 to $475,150 for a traditional location. Franchise Fee Discounts are available for multi-unit development agreements.
For more information on Potatopia, click here.
