Six Paths to Discovering a Blue Ocean Business Idea
Blue ocean ideas are prolific and there are more just waiting to be discovered. But finding them is often like a trying to find a specific shell on a huge beach. Commercially compelling blue ocean ideas are surrounded by cool but unprofitable ideas, red ocean ideas and some truly awful ones.
There are six methods that can be used to sift viable blue ocean ideas from the random tangle of possibilities.[1] Business owners should be prepared to begin with the end in mind when building-out business strategies.
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