7 Power Tips to Get Your Google Shopping Campaigns Ready for Black Friday

Source: Shopify

Ah, holiday shopping season. It’s what many online merchants live for—the 6-8 weeks when sales go through the roof. Consumers will soon flock to the web, credit card in hand, eager to make their gift purchases. It’s not uncommon to talk to retailers who generate 40-50% of their annual sales during the holiday season.

When customers search for products online, 35% start with Google or other search engines. Of those that start with a search engine, 52% click through the Google Shopping results or Product Listing Ads (PLA). As I visit with clients and merchants I meet at trade shows, I consistently hear Google Shopping listed as one of the most profitable and effective ad channels.

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