March 2017

4 Strategies to Make It Easier for Your Customers to Find You

If you want your customers to find you online easily, you’ll need to follow some recognized techniques for search engine optimization, usually referred to as SEO. If the internet’s search engines can’t find you online, your customers won’t find you either. So if you’re building an online business, SEO, as daunting as it can seem at first, is an area you really need to learn about. To get you started, we offer 4 ethical SEO strategies that have been proven to work. 

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Go Global: 6 Key Benefits of Expanding Your Business Internationally

The success of your business can be subject to factors you might not even be aware of. For instance, your business might be enjoying great success locally, and certainly you’re enjoying that success. You might even be considering expanding. However, have you ever stopped to consider that your business might do even better if you were to expand internationally?

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How to Motivate Your Workers in 5 Simple Steps

It’s not always easy to keep your workers motivated, especially if you don’t have pots of money for big bonuses. When the orders are flying in and there’s work to be done, it’s easy to get caught in the flow. Sometimes you forget that your team may not be as excited at the prospect of extra work as you are. After all, what benefits do they see if you take on more clients? If they don’t own shares in your company or get paid on commission, you’ll need to make sure they’re properly motivated. Find out how you can do this in 5 simple steps.

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6 Tips for a Successful Marketing Strategy

As a business owner you probably wonder how to successfully market your company, your products, or your services without breaking the bank. A quick search on the internet for “marketing” will leave you dizzy from the number of options available. In addition, marketing is a creative skill, one that can take a lifetime to master. Here are a few tips to simplify things while you’re developing your marketing strategy.

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When It Comes to Cosmetic Sales, It’s All About the Packaging

Cosmetics are all about appearances, and that includes the packaging. If you’re in the cosmetics business, the good news for you is that the packaging industry for cosmetics is exquisitely well-developed, and providers of packaging have innovative solutions just waiting for you. You’re sure to find just the right packaging for your cosmetics that’s cost-effective, attractive and practical. Read on to learn more.

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Have a Business Exit Plan in Place Before You Need It

Your business had a beginning, which means it might always have a potential end. For many owners, unfortunately, that involves running out of money or otherwise going under.

Even if your business is a steady and thriving success, at some point you ought to determine what the “end point” might be, as well as how you’re going to get there. Companies generally don’t last forever, and those that do eventually have to change hands.

Not only will you need to plan for the future of your firm, you’ll need to plan for your own future as well—and the further you plan ahead, the better. Here are some areas of consideration.

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