4 Strategies to Make It Easier for Your Customers to Find You
If you want your customers to find you online easily, you’ll need to follow some recognized techniques for search engine optimization, usually referred to as SEO.
Let’s put it this way. If the internet’s search engines can’t find you online, your customers won’t find you either! So if you’re building an online business, SEO, as daunting as it can seem at first, is an area you really need to learn about. Consider this article a first step and go online to find out more.
To get you started, below are 4 ethical SEO strategies that have been proven to work.
- Post Unique Content
One of the most important things you can do to move your website higher in Google rankings is to post unique content. Just so you know, the higher your website’s ranking with Google, the closer it is to landing on the first page or even at the top of a customer’s search results, making it easier for your customers to find you.
Google is more sophisticated now than it ever has been at searching out poor quality content on websites and lowering those websites’ rankings. What this means to you in your business is that you must develop unique and useful content. Besides, if your content is interesting and useful, more people will stick around to read it. And isn’t that what you really want, after all?
The key to good content is giving website visitors something they’ve never read before. While it goes almost without saying that it should be well written, make your content unique, useful, and interesting and not only will your Google ranking increase, more of your customers will stay to explore your website.
- Keep Your Website Up to Date
Your customers can spot at a glance whether you’ve recently updated your website or not. Old websites that haven’t been updated for years don’t attract many visitors, and those who do drop in are not likely to stay for very long.
Keep your website attractive and up to date by continuously making improvements. (Hint: if you need some fresh motivation, just check out your competitors’ websites!)
You’ll want to make improvements not only to the components of your website but also, as we’ve already mentioned, to your content. As times change, new and interesting stories develop, which means there is always something to write about.
- Don’t Stuff Your Content with Keywords
Your keywords are those words and phrases that your customers are most likely to use when they’re searching for your website online. Search engines find your website by homing in on the keywords in your content, so the keywords you choose to use are crucial. Because SEO keywords are so important many believe that the more keywords they put into their webpage, the better their ranking.
However, if you stuff your content with keywords, it will be clunky and awkward and difficult to read. It might not even make sense. Further, if Google catches you stuffing your content with keywords, your website could be penalized.
- Link Only to High Quality Sites
When you insert links to high quality websites into your content you send a signal to Google that your website has a certain level of authority.
While you’re at it, though, be sure to check that all the links in your website are unbroken and correct. Bad links will frustrate website visitors, who are therefore not likely to stay long or return. Take your time when you’re posting content and rigorously check to ensure that all your links are operational.
Finally, if you follow the suggestions here when you’re implementing your SEO strategy, your website’s rankings are sure to improve.