March 2017

What is Augmented Reality & Will It Make Money?

Mobile augmented reality is still quite young but it is already attracting a lot of attention. It is the process of overlaying digital information onto the real world. Think of an app by a rock band where you can insert yourself into the concert with and feel like you are jamming right along with the band members. Technically impressive…yes! The business model, and how you can make money with it, is clearly still evolving.

That’s a polite way of saying mobile “AR” is really cool but no one knows how to use it yet but that doesn’t mean we should not be paying attention.

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How to Achieve Omni Channel Marketing: An Infographic

In 2002, the average Internet user would have interacted with two touch-points when purchasing an item. Less than 10% of users would use more than four touch points. Today, however, average consumers will use almost six touch-points when making an internet purchase. This means that sellers and business owners need to stay on top of where and how their audiences are buying their goods. Here is an Infographic from Mediahawk to better explain the importance and future of Omni Channel Marketing.

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10 Tips to Better Outsourcing

Today, an increased number of software development companies are using outsourced service providers. These development companies are getting more involved with their distant work partners and hope to remain in control of their overseas development. Developers and their clients want to know more about the outsource companies policies, staff and also ensure they are getting the best value for their investment. If you are looking to use outsourcing for your company’s projects, here are 10 tips for making remote work transparent so all parties are happy.

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How to Protect Your Small Business from Hackers

Today we rely on computers more than ever before. Many small businesses do almost everything online and it makes sense. The internet provides the perfect place to buy, sell, update and engage customers, generate leads and promote your brand’s awareness. However, as online communication and reliance has grown, so too has cyber crime. Unfortunately for all of us, small organizations are often prime targets for cyber criminals. Statics show that 71% of cyber-attacks happen to businesses with less than 100 employees. Here are a few tips to protect your small business NOW

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Finding the Right SEO Keywords for Your Business

Keywords are defined as, “the phrases that explain the content of a page and the queries, inserted by users, into the search engines.” As such, webmasters in support of the inquiry must correctly optimize that particular page. For example, if you are looking for info regarding cars, the key phrase “cars” should be inserted. Makes sense, Right? This article is full of tips to help you navigate your way through google search terms and get some help if you need it.

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