May 3, 2017

Businesses Look to Content Marketing to Boost Their Appeal

The idea of content marketing might be alien to some business who are still used to paying for space in print publications or radio commercials, but it’s growing at a rapid rate – especially given that 81% of customers conduct online research before they buy anything.Businesses are increasingly turning to content marketing in order to boost their reputation, as advertising continues to evolve to keep pace with the digital age. If you know your business could use some quality content marketing to kick it into high gear but you don’t know where to turn, read on to find out more.

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Why Remote Workers Are More Efficient Than Traditional Desk Employees

Business Ideas

The 9-5 job scene is changing rapidly. Many businesses are adopting a more contemporary approach to structuring office life—and for good reason. A study by Gallup concluded that all variations of remote work showed much higher levels of employee engagement than did traditional work options. Of course, only you can decide if taking a remote approach is the right one for your business. If you’re able to let go of the need to oversee all of your employees in a physical office, you might discover that adding a remote work option increases your efficiency, and therefore, your competitive advantage.

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Is Now a Good Time for Prospective Entrepreneurs in the United States?

Business Ideas

Ever since the election of Donald Trump as president of the United States, the economy has entered unknown territory, with many seeing him as a volatile wildcard who could cause an upheaval of the political and economic status quo. If you’re an entrepreneur or the owner of a small business, you may be wondering what all of this means for you and your future. We explore some of the ramifications here.

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The Top 3 Unique Ways to Market Your Business

Ideas

Marketing is an integral part of bringing success to any business. With a vast number of strategies to choose from, it can be overwhelming to take on the challenge. Luckily, we’ve narrowed down some of the most creative approaches to marketing your own unique brand, in order to set yourself apart from the competition. Here are 3 inventive ways to grab the attention of potential clients and really wow your audience.

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