June 13, 2017

How Being Active on Social Media Boosts Customer Appeal

SEO was the big thing back in the day, but social media has taken the spotlight as a serious marketing tool for most brands today. While search is still a major entry venue for most businesses seeking visitors to their sites, social media offers bona fide customer engagement. There are reasons why lots of brands are ramping up their efforts to become more active on social media, and we plan to get into a few of the major ones right now.

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Microsoft Surface Hub: The Story so Far

The Microsoft Surface Hub has come a long way from its launch in early 2016 to where it is now. Since that time, it has become a staple in the visual communications industry. A large touchscreen device, the Surface Hub is mounted either on a wall or on a roller stand. Its primary uses are collaboration and video conferencing. Offering capabilities such as save-and-recall whiteboarding, it also allows for integration with Microsoft Word, Excel, and PowerPoint. Take a look at the Surface Hub so far and what Microsoft is doing to advance the device and open it up to new customers.

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Building Your Brand: What Every Entrepreneur Should Know

When you’re starting your own company, the internal aspects of running your business are naturally your highest priority. However, don’t allow yourself to get so caught up in the never-ending cycle of daily tasks that you neglect to create your company’s most powerful tools—establishing your company’s image and building your brand. Here we will go through all the stages of building your brand, from defining your vision to the execution of the plan with a business website.

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