3 Email Marketing Strategies to Boost Your Business
Every year corporations all over the world collectively send out millions of email marketing campaigns. Every single one of them is trying to achieve better customer interaction. They know that only in that way can they effectively promote their product or service.
Many of these campaigns are successful. However, email marketing strategies come with their own set of challenges.
In today’s tech-obsessed society, why not consider utilizing automated email marketing to help grow your business? Take a look at 3 of the most influential strategies businesses use in their efforts to engage consumers.
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1. List Segmentation
How will your email campaign best reach your intended audience?
You could send out a mass email to your entire email list, but think about that for a moment. Wouldn’t you rather spend your marketing budget more effectively than that?
Here’s where list segmentation comes in. Break your email list into specific subsets based on demographics, industry, gender, even personal interest, and email each group separately.
Segmenting your list affords you the opportunity to send the right message to the right person at the right time.
For example, let’s say you’re an online bathing suit retailer. You could send an email out to your entire list, offering a 20% discount for everything in your entire store. Or, using an email platform such as Campaign Monitor, you could send one email to all the men on your list. That one would show guys modeling trunks and holding surfboards. A separate email to the women on your list would show gals modeling bikinis and playing volleyball.
So. How do you capture information about your subscribers so that you can segment your list? Applications like HelloBar and Sumo can show you the way. It’s done all the time, and when it’s automated, it’s easy.
Segment your list based on demographics, industry, company size, or even your customers’ favorite leisure activities. Then, you’ll be able to tailor each campaign’s message for each specific audience, and your email campaigns overall will enjoy greater success.
If you’re not yet convinced, consider this: Segmented email campaigns show a 760% increase in revenue over mass email campaigns.
2. Personalized Content
Today, consumers readily give up personal information. They expect that the companies they do business with will engage with them in personalized ways.
Just let this sink in: People are 26% more likely to open emails with a personalized subject line.
Automation will allow you to use information such as age, gender, location, and purchase history to to send dynamic and personalized email messages to your customers and clients.
One of the most beneficial and cost-effective moves any business can make is to invest in email marketing automation. But what are the benefits of automation?
Before automation, marketing teams had to undertake mundane, time-consuming tasks just so they could send emails to customers. Now, with the help of modern email marketing platforms, you can streamline and handle these tasks with a few simple clicks of a mouse.
Email marketing automation allows you to create campaigns that are dynamically triggered and based on customer interactions such as a new purchase or an event sign up.
The Map of a Customer’s Journey
To take email automation to the next level, you can make use of customer journeys. A customer journey is a pre-defined string of emails in which each email is based on the subscriber’s response to a previous email.
Your customers’ journey through your content is the bread and butter of your marketing campaigns. Their journey is also instrumental in repeat business and customer engagement.
Welcome series – After someone subscribes to your business, your email marketing platform automatically sends a welcome message out on your behalf. This message is intended to foster relationships with your new customers, hopefully converting these new subscribers to paying customers.
Reminders – Next, your platform sends an automated follow-up message to ensure they’re satisfied with their recent purchase or to remind them about an upcoming event or engagement.
Personalized incentives – People love it when you make them feel special. Offer personalized incentives, such as birthday rewards, and they will come back to you time and time again. Of course, once again, we’re talking here of a personalized automated email message.
VIP offers – Studies show that it is five times easier to foster current subscriber relationships than it is to bring in new customers. VIP offers ensure that valued consumers continue to feel valued. Use automated emails to let current customers know that their business is important to you.
Re-engagement series – Whenever customers drift away—and they will—you’ll need an automated re-engagement email series to bring them back. Your aim with this campaign will be to remind subscribers of what attracted them to your brand in the first place.
Long gone are the days of generic mass emails. Consumers now demand marketing that is specific to their likes and interests. If your company is going to invest in email marketing—and you should—use the automated strategies and tools suggested here. If you do, you’re bound to get the highest possible return on your investment.