To write compelling content is a choice.
Either you choose to put in the time and energy it takes to represent your brand and do it well. Or you take the easy route and create boring content, a route that leads nowhere in the end. Boring content wastes energy, time, and resources.
The choice is clear. To boost search engine research page (SERP) rankings and achieve your goals, you need to offer compelling content on your website or blog.
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Why You Need Great Content
To really understand why you need great content, see the 6 biggest content marketing mistakes travel brands make, mistakes that are relevant to brands in every industry.
Sites with original and compelling content get all the exposure from search engines. For example, Google has made it obvious that they will punish you and penalize your site if it contains duplicate content. In other words, Google rewards sites that provide high-quality content to users.
Besides that obvious result, though, there are many other benefits to providing users with quality content. Great content helps your website rank higher in search results, which brings more users to your website and can mean more money in your till.
Some Tips for Writing Quality Content
Whether you want to create compelling content for your side projects or your full-time business, you need to do it the right way. In this article, we’ll look at some tips and tricks for creating great content.
Let’s look at what makes content great.
As we’ve covered, both Google and your visitors love original content. Moreover, Google punishes sites that copy other people’s content. Often, that is the end of the story.
We’ve all seen it happen.
Do you remember seeing e-zine articles ranking at the top of Google? There’s a reason you don’t see them anymore. One of Google’s algorithm updates aimed at preventing low-quality content from ranking took them out in seconds.
For example, one of the most persistent content farms to date, Mahalo, provided new content every day. However, this content was not very original, and Google didn’t like that. Therefore, Mahalo had to redesign their business model.
Original doesn’t just mean original in the eyes of Google. Your readers are the ones who are really going to experience the content. Because of this, you need original ideas and original content. It is important to note that content that is just repeating what everyone else is saying won’t get any backlinks.
Don’t Think This Way!
This is the type of thinking that gets you in trouble:
- “Okay, Google says we need a lot of content on our site. What is the cheapest and easiest way to do this?”
- “How about we turn scraped content into something Google sees as unique?”
- “Let’s outsource the work to cheap writers who can write unreadable filler.”
- “How about we just re-post articles from around the web?”
DON’T THINK THIS WAY!
Rules to Remember
There are two rules you should remember in life:
You get what you pay for.
If you don’t have anything useful to say, then don’t say anything at all.
If you follow these simple rules, you are well on your way to crafting high-quality, compelling content that is sure to bring a great return on your invested time and money. What’s more, these rules can even help you in other aspects of your life!