July 2017

How to Prepare to Run Your Own Business While Still in School

How To Start On A Shoe-String Budget, Running Your Business

You don’t have to wait to start preparing to run your own business. While you may not have the time, money, or skills while you’re in school to begin your operation, that doesn’t mean you have to sit still. There are plenty of things you can do while in school to get yourself ready to run your own business. Take relevant classes, meet new people. and get a side job to help finance your business venture when you graduate. All of these are concrete steps that you can begin taking now, and when the time comes, your business will have a head start because of it.

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B2B Marketing

This 3-Step B2B Marketing Plan Will Bring You More Sales

Marketing, Running Your Business

I get it: You’ve read your fair share of online articles about B2B marketing strategies, haven’t you? And if I’m guessing right, most of those write-ups are generic—borderline useless. You can’t imagine why anyone would even take the time to write such a piece. Don’t worry. This article isn’t one of those. If you’re sick and tired of reading pointless articles about B2B marketing that trick you into reading them by claiming they’re “must-read guides,” then you’re in the right place.

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5 Places Where You’ve Probably Forgotten to Put Your Logo

Entrepreneurs, Marketing, Online Businesses, Running Your Business

For sure you’ve placed your logo everywhere you can think of. You’ve covered all the usual suspects—your website header, your profile photos on social media, your product packaging—but where else can you display your logo, the all-important image that represents your brand? Here’s a roundup of five places you might have missed.

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How to Write Compelling Content

Content Marketing, Online Businesses, Running Your Business

To write compelling content is a choice. Either you choose to put in the time and energy it takes to represent your brand and do it well. Or you take the easy route and create boring content, a route that leads nowhere in the end. Boring content wastes energy, time, and resources. The choice is clear. To boost search engine research page (SERP) rankings and achieve your goals, you need to offer compelling content on your website or blog.

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Getting the Most out of Your Cloud System

Running Your Business, Technology

Too many businesses aren’t getting the most out of their cloud set-up. They just view it as somewhere to store data, a way to save money and keep their information safe. However, the cloud also offers companies a large number of other functions and options that can bring real benefits. These benefits aren’t anything fancy or complicated, but they will give your business a bit of an edge. Read on to learn more.

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6 Tips to Get the Most Value from Your Quality Website

Online Businesses, Running Your Business, Social Media

Any entrepreneur trying to grow their business knows the value of a quality website that can act as a perpetually accessible brochure, helping you to draw in customers around the globe while you sleep. When potential clients or customers are seeking information online, your website plays an integral part in the decisions they make. The value of a well organized website includes customer acquisition, credibility and being found via search engines. Therefore, it’s in your best interests to set up a website as soon as possible if you don’t already have one. Here are 6 tips for getting the most value out of your website.

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lasting family business

3 Tips for Building a Lasting Family Business

Running Your Business

You have probably read or heard about traditional old-money families that have built a lasting family business. They have kept their family’s wealth, fortune, and influence alive despite the passage of time. Yet, for every old-money family there are thousands of nouveau riche in which the wealth did not survive beyond the second generation. However, building a lasting business legacy, though hard, is not impossible. The piece provides insight into 3 tips that can help you build the legacy of a lasting family business.

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