July 2017

As a business owner, it is almost certain that you’ve heard the term big data at some point or another. While plenty of business owners have heard the phrase, most are still not familiar with it or its true value. Until recently, analyzing big data was nearly impossible for smaller to medium sized businesses. The cost was enormous and simply unreasonable. Today, though, technology has made business analytics more accessible and affordable. In fact, more and more companies are deciding to use big data to drive their decisions.

The Internet of Things (IoT) is a technological innovation that is already shaping our future. For example, we can now manage the temperature in our homes with smart thermostats. Additionally, you can track your caloric intake and daily steps with a fitness tracker. By connecting our smart devices, we will be able to make our data more useful across all aspects of our lives. We discuss here the top three ways that IoT will impact the future of marketing for your business.