January 9, 2018

Following the Map of the Customer Journey to Business Success

A marketing tool called the “customer journey map” is coming into vogue. This new tool solves some of the marketing mysteries that have bedeviled companies for years. Essentially, it shows how well marketers are doing with customers at every step of the customer’s journey. Further, this tool figures to become a relatively common practice in the near future. Here are some of the reasons it’s so effective.

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The Importance of Providing Perks for Your Employees

Just as important as choosing great employees is the ability to lure them into the fold. And, once employed, small business owners must then find a way to keep their best employees at the company for as long as possible. This is not an easy task. Other companies will likely try to poach star employees away. What’s more, salary and benefits occasionally might not be enough. That’s why small business owners are always looking for different perks to ensure that their staff is the best it can possibly be.

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Elevate Addiction Services Uses SMART Approach to Help Workers End Opioid Dependency

It’s clear to most observers that substance abuse problems in the work environment are a critical issue for both entrepreneurs and workers. The challenge, however, lies in the creation of drug rehabilitation programs and other addiction services. At the same time, these programs need to keep up with the growing problems of abusers.

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