The 15 Essential SEO Practices That Will Increase Your Business’s Profits
More than 80% of people turn to the Internet when they’re looking for products and services they need. What’s even more interesting is that 92% of those people never search past the first page. Therefore, you need to improve your business’s SEO practices. Only in this way will your business will earn a slot on the first page of Google results.
SEO, of course, stands for search engine optimization. The following 15 SEO practices will help your business attract more profits.
1. Improve Your Rankings by Improving Engagement
“Engagement” in this context means capturing users’ attention. In terms of SEO practices, it translates to the amount of time a reader stays on a page. The best way to improve your site’s engagement is to format your posts so that they are easy to read. Additionally, use images throughout your content.
Get SEO services from an Australian company to help you achieve top rankings. Top rankings mean that you will get more traffic to your site. What’s more, increased traffic translates to increased profits.
2. Ensure Your Existing Pages Are Long Enough
Research shows that longer content is more likely to rank higher in SEO. Therefore, since already existing content has more readership, update your existing content to make it longer.
3. Use YouTube
YouTube SEO will boost your page right up to the top of the rankings. All you need to do is make your YouTube videos SEO-friendly. Do this by making videos longer rather than shorter, and use better video thumbnails.
4. Improve Your Site Speed
Improve the speed at which your site launches when a visitor clicks on it. That’s because research shows that users are likely to abandon a page that does not load within 3 seconds.
5. Focus More on Topics than on Keywords
Instead of focusing on keywords, look for different things that users could be searching for. Do this by first identifying your audience and then organizing your content into themes. Additionally, use keywords sparingly, and research them well before you use them.
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6. Build Backlinks
Focus on building high-quality backlinks with influencers who offer top-quality content.
7. Rely on Reporting and Analytics
Reporting and analytics are crucial to improving any marketing strategy, including upgrading your SEO practices. For this reason, set up a platform for analytics to help you track your clients’ journey through your marketing and sales funnel.
8. Turn to Technical Optimization
Ensure that your site has no technical errors. To achieve this:
- Switch to HTTPS
- Use AMP for mobile
- Make sure your site is crawler-friendly
- Ensure your semantic markups are correct
- Fix any 404 errors
- Use WordPress and web browser plugins.
9. Update Your Local SEO and Listing
Don’t forget that people might still want to pay your business a visit at your physical location. Therefore, take into account your local SEO and any listings. Take a look at your local listings, and make any corrections you need to make.
10. Try Guest Posting
Guest posting is one of those SEO practices that will go a long way toward increasing traffic to your blog. To get started, ask a popular blogger to write a guest post on your blog. Alternatively, you can write your post on that blogger’s space, if they’re amenable to that.
11. Use Unique Title Tags
Ensure that each post has a title that’s unique, even in cases when you are referring to the same products or services in different posts.
12. Coordinate Your Social Media Presence
Coordinate all of your social media platforms so that your business projects a single cohesive image. Additionally, you could ask your site visitors to sign in via Facebook or another platform. This will lead to more sales for your business.
13. Enhance and Improve Content
Ensure that any content you post on your page is readable, attractive, useful, and—above all—actionable.
14. Improve Your Site’s Design and Structure
Make sure your site is well designed and easy for visitors to navigate. One of the best ways of doing this is to reduce to no more than 4 the number of clicks a visitor needs to make in order to move through your site’s pages.
15. Optimize for Rich Answers
Ensure that a search leading to your page yields the answers that a potential client is actually looking for. Consequently, don’t over-stuff your content with keywords. Actually focus on your core business.
Good SEO practices will help you achieve all of your business goals, including more sales. Give the suggestions here a try and increase your business’s profits.