The Importance of Great Packaging for Your Internet Sales
In a world of rising internet business, most products are shipped to consumers. And whether you want to believe it or not, great packaging is a must for your e-commerce store.
Even the products that aren’t shipped, the ones displayed in stores, now need to seem more attractive than the cheaper thing on Amazon. In other words, in order to stand out and sell, in-store products increasingly need to be more appealing.
It’s even more important for shipped products to be appealing. After all, they’re the only tangible interaction your e-commerce store has with a customer. Instead of dealing with a smiling sales rep who treated them right, all they did was click and pay. You need to make your customers feel valued. Therefore, you need to find ways to pamper them. And when you’re an e-commerce entrepreneur, you have to do that pampering with great packaging.
Packaging is your first and only in-person impression. If you want to acquire regular customers, that impression must be a good one.
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Great Packaging Will Sell Your Product
Every year, 95% of new products fail. The main reason is that customers don’t have time to research new products. They hurriedly ask themselves, “Is this really better? How should I know?” In the end, they go with a product they already know.
If nothing about your product grabs their attention and catches their eye, they’ll pass it by. In short, your product won’t sell.
However, great packaging is its own advertisement. If your packaging design is unique, people will start to recognize it.
Then, too, people are also naturally drawn to attractive objects. If your product is visually pleasing, people will be more excited to buy it. Good packaging also spells quality. Most people are willing to pay a little extra for a higher quality product.
One last thing to consider when designing your packaging: go eco-friendly. More and more people base their buying decisions on this final feature. Therefore, it will be worth it to you in the long run.
Great Packaging Needn’t Be Expensive
Great packaging will cost more than a plain brown box. However, it will be worth it in the end.
On the other hand, great packaging doesn’t have to be expensive. There are plenty of ways to take a plain, inexpensive design and make it look chic.
The truly important thing, however, as you make the financial investment towards great packaging, is to make sure that your packing looks amazing. It has to somehow capture the feel of your product. Just by looking at your packaging, a customer should be able to tell the style and quality of your product.
Additionally, your packaging should be at home with the product itself. In order to design the best looking packaging for your product, try to glean some inspiration from some of the best package designs online. This will give you a better sense of what aesthetic to go for.
Whatever you choose, a great packaging design will pay off in the long run. So don’t let your e-commerce business fail. Run with great packaging that’s both bold and beautiful.
