How Your Sales Funnel Should Tie into Your Keyword Research Strategy
What keywords should you target on your website? This is a question that often plagues webmasters. It’s easy to fire up your favorite keyword research tool and find high volume search queries, but figuring out the exact keywords to focus on proves more difficult than you’d imagine. This becomes evident once you factor in user intent and the sales funnel. That’s because keyword research isn’t just about generating traffic. Ultimately, it’s about converting visitors into real customers.
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