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In recent years, e-commerce stores have begun taking a greater and greater share of the retail market. Moreover, many owners of these online stores rely solely on digital marketing. However, even ecommerce stores can benefit from traditional advertising.
Just as traditional businesses now rely on a blend of digital and traditional advertising, so, too, should online businesses take advantage of both.
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Why Is Paper-Based Marketing so Important?
Traditional advertising includes posters, brochures, catalogs, and leaflets. It can help you to attract new customers to your ecommerce store that you wouldn’t have reached online. You’ll therefore generate a higher turnover.
Even in a digital world, there are still people who don’t use a computer on a daily basis. However, when they’re shopping for something they need, they’ll often do so online. Therefore, a traditional advertising campaign based on paper brochures, catalogs, or hanging posters will help you to attract those people’s attention. This will therefore expand your audience.
What’s more, the website HelloPrint is the perfect choice for your paper-based marketing needs. No matter what kind of product you’re looking for, this online printer will make it easy for you to create your own traditional advertising. For example, you can design posters, flags, leaflets, and even business cards.
Plus, you’ll find many other traditional advertising products in their online shop, too. Plus, you can customize any of them in only a few steps. Simply choose your product, along with the color and design. Then HelloPrint will deliver your order right to your home office!
Benefits of Traditional Advertising
Traditional advertising of products and services has a variety of advantages.
- Brochures and leaflets, window displays, and commercials on TV or radio have worked well for businesses of all kinds for many years.
- Traditional advertising is familiar to most people. They find it easy to understand. Additionally, according to neuroscientists, the human brain processes printed information more easily than it does videos or other forms of digital advertising.
- What’s more, leaflets and posters are tangible. People can touch them. They can hold them in their hands. Customers who have something they can touch are more likely to remember a logo, a slogan, or the picture of a product.
- Many people consider printed information more reliable and trustworthy than information they find on the Internet.
A Comparison of Digital and Traditional Advertising
The downside of traditional marketing is that it is more expensive. It simply costs more to print leaflets or posters. It’s more expensive to print a few hundred copies of a brochure, for instance, than it is to produce an Internet video. Moreover, while a few hundred people might see your brochure, millions of people around the world will have the opportunity to view and share your video within mere moments.
However, whether you own an online store or a brick-and-mortar one, it’s probably wisest to take advantage of the benefits of both digital and traditional advertising. In this way, you’ll reach the largest possible number of people possible. And your business will have its best chance of blooming and flourishing.