Businesses today must go the extra mile in order to stand out from the crowd. And there is one sure way to do that. That sure-fire way is marketing automation.
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So, What Exactly Is Marketing Automation?
Simply put, automated marketing means that you use uniquely designed software to carry out marketing actions, well, automatically. For example, many businesses have automated some of their repetitive tasks. That is, you could automate email, text messaging, social media, and other actions you might initiate from your website.
There are several tools that you can use to automate your marketing. For example, according to the founder of Automate Your Brand, Eric Raio, “Having a marketing automation system in place allows you to build relationships with your customers at scale. It gives you the freedom to work on your business.“
Why Should You Embrace Automated Marketing in Your Business?
There are three simple reasons why every business owner should be scrambling to automate their business.
1. Marketing Automation Equals Hefty Conversion Rates
Wouldn’t it be great to have an automated system that would accurately target customers and transform skeptical ones into loyal and satisfied customers?
With an automated solution, you will be able to achieve exactly that.
Many B2C businesses welcome automation as the key to reducing their cart abandonment rate. They use automatically sent emails to alert customers who leave items in their carts. In the same way, businesses can automatically send out emails or reminders to customers to remind them of upcoming bookings or appointments.
Clearly then, automating your marketing can bring you sizable conversion rates.
2. Marketing Automation Will Reduce Your Workload
Imagine an affiliate marketing business that has to manually post every advertisement. In the beginning, it is perhaps easy to schedule postings. After all, they are dealing with only a few advertisements at that stage. However, with time and the growth of their business, this company will definitely need to find ways to automate their process.
Marketing automation significantly reduces the workload for growing businesses. It gives business owners a chance to focus on other key aspects of growing a successful business.
3. Automate Your Company’s Loyalty Program
You can program your marketing automation software to gather customer information. For instance, it can collect email addresses and phone numbers as a matter of course. You won’t even have to think about it, once you’ve set it up. Thereafter, you can automatically send out customized deals and incentives.
Moreover, it’s only to your benefit to boost your loyalty programs in whatever way you can. That’s because loyalty programs help to create customer advocates. These super customers will in turn market your business for you, through powerful word-of-mouth marketing.
Automating Your Marketing Will Be Easier Than You Think
Although it might seem intimidating, it’s actually pretty easy to get started with marketing automation. What matters most is creating an automated system that uniquely caters to the needs of your customers and your business.