Use Video Marketing to Promote Your Blog and Engage Your Readers

use video marketing
Image Credit: Teono123 No on Pexels

You’re busy writing a blog. It’s all you can do to post regularly and respond to your readers’ comments. Therefore, you might think video marketing isn’t worth your time. However, we invite you to think again about video marketing. It’s a powerful form of marketing, after all. Plus, video marketing is now easier, less time-consuming, and more cost-effective than ever, thanks to video automation platforms.

There are even more compelling reason why you should make use of video marketing, too. For example, after watching a video online, 64% of users are more likely to buy that merchant’s product. As a matter of fact, video marketing boosts conversion rates for all kinds of businesses. And if you use video marketing to promote your blog, it will boost your SEO ranking and improve reader engagement.

 

Learn the Benefits of Video Marketing

You might also think you don’t have the right skills to use video marketing. If that’s the case, then video marketing software can make life easy for you. What’s more, the software will be easy on your budget as well. And with the right software, you’ll be able to:

  • Customize your videos. You can change fonts and colors, making it easy to promote your brand.
  • Choose from a variety of video formats so that you can share your video on YouTube, Facebook, and other platforms.
  • Vary the orientation of your videos. Create square, vertical, or landscape videos.

 

Animated Videos Are Like Magnets

Animated videos are simple and user-friendly. They lend themselves easily to user manuals, how-to videos, and product explanations. What’s more, they’re practically magnetic in the way they draw viewers in.

With animated videos, you can make your customers’ wildest dreams come true. Invite them to travel with you to a distant planet, fill their senses with delightful sights and sounds, and bring their fantasies to life.

 

Make Use of Emotional Triggers in Your Video Marketing

Learn to make use of emotional triggers in your video marketing. That’s because people make purchasing decisions not based on logic, but on emotion. Therefore, let your own emotions be at play while you’re making your marketing videos. When you do, you’ll create videos that remind people of their own happy memories, inspiring warm feelings about your brand.

 

RELATED ARTICLE: BRANDING YOUR SMALL BUSINESS: 5 DYNAMITE TIPS TO GET YOU STARTED

 

Tell Your Brand’s Story in a Compelling Way

Use video marketing to tell your brand’s story. For example, if you began writing your blog in an attempt to connect with others whose circumstances are similar to your own, use a video to express that.

Of course, you tell your story verbally whenever your post to your blog, but some of your readers might be better able to connect with you visually or even kinesthetically, instead of only verbally. Therefore, take them to the street where you live. Show them what your blog looks like behind the scenes. Take the filters off, and show them the truth, the whole truth, and nothing but the truth.

When people know your brand’s story, inside and out, they will fall in love with you—and with your blog.

 

Do It Yourself, or Hire a Professional

When you use video marketing you will get all of this and more.

However, you have a big choice to make: You could hire a video animator for roughly $5,000. That person would spend three to five days to produce for you a 30-second promotional video.

Or you could develop your own unique, high-quality video for minimal cost by using simplified automated software. To get started, contact Renderforest. These folks offer multiple creative solutions that will make your video marketing campaign stand out from all the rest.


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