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You simply must create a website when you own a business. In fact, websites are essential for ventures that want to take off. So get your business off the ground and make your brand known to a wider audience with a website. However, keep in mind that you’ll need to focus on building a powerful site that will boost your leads and improve your sales.
These days, creating a website is easier than ever. The challenge is how to make it efficient, intuitive, and functional. What’s more, you need to meet users’ expectations. If you’re struggling with how to do that, you’ll be interested in these answers to some common questions about building websites.
1. Does my website need search engine optimization (SEO)?
One of the most critical factors in having a successful website is SEO. Therefore, you’re going to need an effective SEO strategy. Once you have that in place, you will see the huge a difference it makes for your business.
However, the rules for SEO change from time to time. Moreover, SEO is a complex field to begin with. So learn all you can about it. Then optimize your site for SEO as well as you can.
For example, you’ll need to use the right keywords to attract people who are looking for what you provide. You’ll also need to provide excellent content so that website visitors will want to come back for more. What’s more, your social media game will need to be up to speed as well.
If you need help to improve your SEO strategy, then find professionals who can help you.
RELATED ARTICLE: SEO FOR STARTUPS: USE A PROVEN STRATEGY AND GET THE RESULTS YOU WANT
2. Should I have a responsive and mobile-friendly website?
Your prospects and customers will visit your website by way of laptops, smartphones, tablets, and desktops. However they get there, you need to ensure that each one is able to navigate your website easily.
No one will stick around to find out what you offer if your site is slow and hard to navigate. Therefore, make sure that yours is responsive at all times.
3. Should I focus on images for aesthetics or text for fast loading time?
People love visuals, whether photos or videos. As a matter of fact, most people prefer images over text on websites.
However, if only for the sake of loading speed, it is essential to keep a balance between images and text. For one thing, be sure to use only high-quality images. Moreover, be sure those images enhance your text.
Curate content that is interesting, unique, and informative. For best results, aim at having a nice balance of text and images. Get it right and people will come back to your site again and again.
4. Does content on websites need to be shareable?
Being active on social media is absolutely essential for businesses these days. Take advantage of this fact to boost your business.
Create interesting posts and share them on your social media accounts. However, be sure that you’re adhering to the etiquette of each platform when you do. For instance, there is Instagram, Twitter, Facebook, LinkedIn, Pinterest, and more. And the unwritten rules of each differ from one to the other.
Additionally, be sure to add social media buttons to every piece of content you post on your site. When you do, your followers will be able to share your content on their accounts. Because of the power of social media, this can bring your site more traffic.
Conclusion
Building a successful website is no easy task. However, you’ll notice that successful businesses also have successful websites, and your company needs one, too.
If you’re planning your company’s website now, check out this web hosting site. The professionals there will help to ensure that your site is visible on the Internet and that it can be viewed by everyone.
