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How to Vet a Franchise

When I was in my late twenty’s, I had a horrible experience buying into a popular franchise concept. I am a lover of all things business and have been self-employed most of my adult life. After my sour franchise experience, I have investigated hundreds of franchises trying to find just the right thing. At this point I consider myself a franchise investigation pro. Here are the questions you need to know to ask in order to properly vet a franchise.

Starting a Home Business? Take Care of These SEO Fundamentals

Starting your own small business is no easy task, especially if you don’t have a lot of experience with business in general. Even a city like Madison, Wisconsin, can be a challenging environment for a new business. So making your entrepreneur debut from home might be a great idea. If you’re going to do everything yourself, though, you will soon enough find that it’s less rewarding than you might have thought. That’s especially true when you consider the amount of work you have to put in. However, you’ll find it easier to gain traction if you pay attention to some SEO fundamentals.

Why Choose a Career in Corporate Hospitality?

Are you leaving school in the near future and looking for a career that fits you? Or are you wanting a change of direction in your career that offers excitement, rewards and enjoyment? If so, then employment within the corporate hospitality and events sector might just be a perfect option for you.

Level Up Your Marketing with Effective Gamification Strategies

When people think about marketing gamification, they commonly think about loyalty programs. However, it has moved far beyond simple loyalty programs. Now, it is creeping more and more into other marketing strategies and even product development. Are you leveraging gamification in your marketing strategy? If not, it’s time to level up.

What Is a White Label, and Why Should You Care?

The term “white label” refers to a product that is made by one company and sold to other companies for them to sell as if they had made it themselves. The phrase can be traced back to the days of vinyl records. Back then, artists would distribute their new music to DJs and nightclubs inside a plain white sleeve ahead of the record’s official distribution. The purpose in those days was to gauge the level of interest in the artist’s new music and, hopefully, to generate buzz. These days, though, if you’ve been struggling as an entrepreneur, a white label product could be your doorway to success.

CRM for small business

7 Tips for Choosing the Best CRM for Small Business

It is no secret that a large business begins with a small one. Automating business processes is the first step to making a small business bigger. If human beings must perform all of a business’s processes, business growth can slow or stop altogether. A CRM system (Customer Relationship Management) is a technology designed to help businesses manage their interactions with current and potential customers. A CRM system will help your business to increase sales, optimize marketing activities and improve customer service. It will store all your customer data and the history of your customer interactions. It will also set and enhance business processes and analyze the results, saving resources for further business development. However, many small business owners still doubt their business requires a CRM system.

3 Ways to Boost Your Car Replacement Parts Business

Automotive businesses have great potential to grow, considering the industry’s steady rise over the past few years. As people look for convenient transportation, car financing has become more accessible. More consumers are also keeping their older vehicles, choosing to do scheduled servicing to prolong their lifespan. These trends all point to a bright future for your car replacement parts business. However, people don’t look for your services until they need them. So the challenge is being the first service provider with a relevant offer. But amidst the sea of competition, how can you tread the waters? Here are some tips for boosting the sales of your car replacement parts business.

The Benefits of Inventory Management with CMMS Software

Computerized Maintenance Management Software (CMMS) can help improve efficiency of maintenance departments of all sizes. In a nutshell, it prevents the occurrence of maintenance issues that lead to costly repairs. This puts emphasis where it belongs—on proactive maintenance, rather than on reactive maintenance. This type of approach reduces maintenance costs and ensures equipment is kept in good order. Overall, there are several benefits to inventory management with CMMS software.







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