Marketing is a powerful tool which can make or break your business prospects. It is essential that marketing techniques are well thought out and constructed, so that you have a strategy that will reach your customers. Here I would like to discuss mixed media marketing, using a combination of offline and online techniques to market your business.
Millennials make up around a quarter of the population of the UK – ‘millennial’ it is the name given to the generation born roughly from the early 1980s to around the year 2000. This is a generation that were exposed to a changing digital world as they were growing up but were unlucky enough to have a global recession occur at the point that many of them were about to join the workforce. For this reason, some millennials have found it more difficult than other generations to succeed. But this is a generation with a lot to offer and they shouldn’t ever be written off. Here are six great ways to get more from your millennial staff.
This post is written for the HMRC but it is equally applicable for the IRS in the U.S. Recently I had a call from an IRS fraudster telling me I owed $5,000 but he could settle it immediately if I paid him $2,500. I called the IRS directly and they said they NEVER call to collect funds. Read this article and do beware of the scammers out there.
Here is a great article for Millennials everywhere. It discusses how millennials have had it easier than previous generations and explains why. It also has 9 Financial Tips Millennials need to be aware of.
Blue ocean ideas are prolific and there are more just waiting to be discovered. But finding them is often like a trying to find a specific shell on a huge beach. Commercially compelling blue ocean ideas are surrounded by cool but unprofitable ideas, red ocean ideas and some truly awful ones. There are six methods that can be used to sift viable blue ocean ideas from the random tangle of possibilities. Business owners should be prepared to begin with the end in mind when building-out business strategies.
Here is a nice guest post that discusses the technology a start up or existing free lance company can use to really grow their business. Gone are the days when you need to spend a ton of dough to open a business. Today, you can begin your personal training or dog walking business over night - with very little cash. Read on...
Those who think that business writing and creative writing are the same thing, are sorely mistaken. There is a clear difference between business writing (attempting to make an audience aware of and potentially purchase your product), and writing creatively (for the benefit of someone’s imagination or enjoyment). While there are pieces of creative writing that may mimic business styles, rarely will you see an example of business writing that imitates creative styles so it’s important to know the differences. Perhaps a more drastic comparison cannot be made than one between business writing and creative writing.
Social media has been great for businesses—but it can also be a scary place. Nowadays, all it takes is one angry customer to quickly share their displeasure across the social networks to put a hurt on your business. The idea of a customer complaint going viral and spreading around the web is the stuff of nightmares for many businesses. But smart businesses know that they still can control the situation by practicing good reputation management. So how do you go about doing this for your business?