Your great ideas and passion are only half the battle in running a successful business. The ability to provide adequate start-up capital is not always the only key to success either. In fact, even with large sums of cash injected into a new venture, a huge number of new startups will still fail within their first year. Why is that? Often times it from failure to plan a procedure and budget for proper advertising.
I have a friend, let's call her Colleen. She’s been down on her luck the past few years and has not been able to catch a break. Divorced, lost her job, 16 year old son causing her grief – I’m sure you get the picture. Colleen has always worked for someone else and she is tired, frustrated, pushing 43 and looking for a better way to live.
Starting a business is the American dream. After all, who wouldn’t want to: Be their own boss Call their own shots Take off when they want Vacation when they want Have enough money and time to live the life they choose Answer to no one except themselves.