According to a report at MediaPost, after investing two years and millions of dollars, AARP unveiled what it is calling “the Internet for grown-ups.” That’s according to Kyle Lewis, AARP’s VP of media sales and business development, who said the online overhaul was critical to meeting the growing digital demands of the 50+ crowd.
We’re talking about a new generation of 50+ users,” said Lewis. “They’ve grown with the penetration of this technology at work and at home.”
Indeed, by AARP’s own estimates, more than a quarter — 27% — of Americans age 50+ now use social media Web sites, with Facebook being the most popular, followed by MySpace, LinkedIn and Twitter.
Along with consolidating once disparate content channels under one roof — at aarp.org — the revamp includes AARP news and content apps produced by the firm Bottle Rocket; and the AARP Digital Newsstand, powered by Texterity, and featuring all three AARP pubs.
Photo by AARP.